In this week’s episode of The Wandering DP Podcast we sit down with Australian cinematographer Jeremy Rouse. He has a great eye and has worked on some fantastic projects but today I wanted to highlight a personal favorite, a TVC he shot with director Christopher Riggert for Bulleit Whiskey entitled “Anti Established”.
In talking with Jeremy he shared that this particular commercial was shot over 4 days using the Arri Alexa in combination with the Cooke Speed Panchros and a set of Zeiss Super Speeds for the low light footage.
The Tools for the Job: Old & New
There is a lot of play between the dark and light scenes and it is a commercial that exemplifies the idea that it isn’t so much what you show but what you don’t show that is important.
Jeremy does a great job with the framing and the composition to give the viewer a feeling of these people’s lives rather than a display of their lives.
Moving the Audience
An important aspect in keeping the energy and the power of the message building throughout the spot is the use of camera movement. The camera and/or subjects within the frame are constantly in motion. At the beginning it is slow and methodical and as the music and sound design quicken so to do the cuts and the handheld movements.
Hear More on the Shoot
I really like the grade on the spot as well. It is muted but there is a tonality to the images that make it visually rich. Great work and in was awesome to hear Jeremy expand on the spot and how he went about getting it done. To listen to Jeremy check out Episode #5 of The Wandering DP Podcast.
Also just as a side note: Last week in the podcast I talked about how much I liked the street photography of Vivian Maier. She has a fantastic eye and after seeing this commercial again last week I noticed that it isn’t just me who is influenced by her work.
I love this shot from the TVC. Really well done.
Like this Post? Want more like it?
You can subscribe to The Wandering DP Newsletter and get all the latest content from the website as well as the newest episodes of the podcast delivered to you weekly. Simply click on the button below to get access and you will also receive the latest Cinematography Lighting Breakdown PDF.